Aspect of CRM Functions -1

CRM Functions we are talking here. We talked about few Aspect of CRM Functions in our last talked. Today we continue our talk on following three aspect of crm functions.
1) Internal Collaborative Functional Operations
2) External Collaboration functions
3) Customer Advocates and Experience Designers

1)Internal Collaborative Functional Operations -
The people and technology support of processes at the policy and back office which ultimately affect the activities of the Customer Facing Operations concerning the building and maintaining of customer relationships. This can include IT, billing, invoicing, maintenance, planning, marketing, advertising, finance, services planning and manufacturing.

2)External Collaboration functions -
The people and technology support of processes supporting an organization and its cultivation of customer relationships that are affected by the organization's own relationship with suppliers/vendors and retail outlets/distributors. Some would also include industry cooperative networks, e.g. lobbying groups, trade associations. This is the external network foundation which supports the internal Operations and Customer facing Operations.

3)Customer Advocates and Experience Designers -
Creative designers of customer experience that meet customer relationship goals of delivering value to the customer and profit to the organization (or desired outcomes and achievement of goals for non-profit and government organizations)
We continue our talk in next post.

ref: wikipedia, Insurance CRM Software, Insurance Software