Aspect of CRM Functions -2

We talked about few Aspect of CRM Functions in our last talked and we talked following aspect of crm functions.Today we continue our talk on other aspect of crm functions.

Internal Collaborative Functional Operations

External Collaboration functions

Customer Advocates and Experience Designers

Today we are going to talk more aspect of CRM Functions.

• Customer Advocates and Experience Designers


• Performance Managers and Marketing Analysts


• Customer and Employee Surveyors and Analysts

Customer Advocates and Experience Designers - Creative designers of customer experience that meet customer relationship goals of delivering value to the customer and profit to the organization (or desired outcomes and achievement of goals for non-profit and government organizations)

Performance Managers and Marketing Analysts - Designers of Key Performance Indicators and collectors of metrics and data so as to execute/implement marketing campaigns, call campaigns, Web strategy and keep the customer relationship activities on track. This would be the milestones and data that allow activities to be coordinated, that determine if the CRM strategy is working in delivering ultimate outcomes of CRM activities: market share, numbers and types of customers, revenue, profitability, intellectual property concerning customers preferences.

Customer and Employee Surveyors and Analysts - Customer Relationships are both fact driven and impression driven - the quality of an interaction is as important as the information and outcome achieved, in determining whether the relationship is growing or shrinking in value to the participants.

ref:Insurance agency management Software, wikipedia, Insurance CRM Software